Beth Comstock Famous Quotes
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Be where the world is going.
Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.
Mind share before market share.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
Know thyself. Know the customer. Innovate.
In big companies projects have to scale and Lean Startup help us to do it
You can't sell anything if you can't tell anything.
We seek to be as nimble as a startup.
You have to tell a story before you can sell a story.
There is always room in our budget for a little experimentation.
