Arie De Geus Famous Quotes
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Once a company has adapted to a new environment, it is no longer the organization it used to be; it has evolved. That is the essence of learning.
A company's success no longer depends primarily on its ability to raise investment capital. Success depends on the ability of its people to learn together and produce new ideas.
Companies die because their managers focus on the economic activity of producing goods and services, and they forget that their organizations' true nature is that of a community of humans.
Since today's companies are totally dependent on a continuing human membership that produces a superior intellectual output in comparison to the competition, then there is inevitably a fight over the right to the bottom line.
The ability to learn faster than your competitors may be only sustainable competitive advantage.
