Raymond Loewy Famous Quotes
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Design is too important to be left to designers.
Between two products equal in price, function and quality, the better looking will outsell the other.
Noise is a parasite. Anything noisy is poorly designed.
I believe most in educated intuition, in what you get through profound experience.
I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional.
The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter.
I alienated the automotive industry by saying that cars should be lightweight and compact.
The main goal is not to complicate the already difficult life of the consumer.
American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive.
My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it difficult to reconcile success with humility. I tried it first, but it meant avoiding the very essence of my career - total exhilaration and the ecstasy of creativity.
Industrial design keeps the customer happy, his client in the black and the designer busy.
It all must start with an inspired, spontaneous idea.
The most beautiful curve is a rising sales graph.
As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.
It's a simple exercise; a little logic, a little taste, and the will to cooperate.
Ugliness does not sell.
If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.
The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.
Never leave well enough alone.
The American automobile has changed the habits of every member of modern society.
There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'
In every phase of the automotive industry, certain factors have been more important than all others in relation to the way the automobile has looked. Phase One is really the Ford story. Function and production were the most important considerations. The automobile was an invention, and it looked like one.
The automobile is an American cultural symbol.
Form, which should be the clean-cut expression of mechanical excellence, has become sensuous and organic.
