Nirmalya Kumar Quotes

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As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.
Nirmalya Kumar Quotes: As brands become larger, the
The problem with the mobile industry is that it deals with an intangible service which is largely similar across major players. Most consumers cannot tell the difference between Vodafone and Orange, or AT&T and Verizon in the U.S., beyond the colors and the logos. I suspect neither can the companies.
Nirmalya Kumar Quotes: The problem with the mobile
Fairly or not, Western consumers associate Chinese products primarily with 'low price.'
Nirmalya Kumar Quotes: Fairly or not, Western consumers
What the global delivery model allows is, it allows you to take previously geographically core-located tasks, break them up into parts, send them around the world where the expertise and the cost structure exists, and then specify the means for reintegrating them.
Nirmalya Kumar Quotes: What the global delivery model
Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a new product, but not a new product itself?
Nirmalya Kumar Quotes: Process innovation is different from
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