Nick Woodman Quotes

It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video.

I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro.

YouTube didn't really start to hit its stride until 2006.

I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.

As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision.

The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing.

Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros.

I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system.

In the early years, I would say GoPro's products were not that impressive.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

Smartphones are always in your pocket. They're about reactive capture.

I'm half Puerto Rican.

If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it.

A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken.

On the road and traveling - that's when people are at their most creative.

If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better.

I learned that most people buy based on emotion, not on a rational breakdown of the product or service.

Keeping people fired up starts with having a really clear vision for what the company is aiming to do.

I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create.

People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment.

As long as we continue to execute, everything will work out for everybody at GoPro.

Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera.

I still drink a couple of Red Bulls every day.

When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur.

Things that burn very brightly, we wonder how long they can keep burning.

GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.'

One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's.

I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.

People don't go buy GoPro for the thing; they buy it for what the thing does.

Fear drives you a lot harder than success does.

Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life.

Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow.

I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that.

I wore a GoPro camera on my head for all three of my boys.

Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises.

I'll let myself obsess over things.

My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time.

As soon as I stopped trying to think about a business idea and started focusing on what I'm passionate about, that's when it came to me.

GoPro lets people take other people along for the ride with them.

Automobiles are dangerous as all get-out.

At a certain point, the services that you build around the hardware become more important than the hardware itself.

I have a GoPro in the trunk of my streetcar.

What makes 4K so interesting is it captures lifelike cinema-quality video.

Surfing is such an incredible experience with a huge ego element.

I lost $4 million of other people's money between the ages of 24 and 26.

No surfer wants to be the photographer, especially when the waves are good.

I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour.

The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working.