Maxim Behar Famous Quotes
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PR is everything and everywhere. PR is the King and the Slave, the Game Changer and the Boss, the revolution! Indeed, the Global PR Revolution!
Different social media networks are used for different communication to the extent that the written word still prevails over visuals. However, in the future, it will be other way around.
Nowadays, some 60–70 percent of our clients turn to us as PR consultants - and it seems to be exactly the same everywhere in the world - for two main reasons: crisis management and reputation management.
We do need these two words, "public" and "relations" - and, of course, those words are still extremely important.
However, those 3 billion people who are social media users are all dealing with "relations," and everything has become "public"!
With social media, everything has been "public" for quite a while now; there is nothing "nonpublic" anymore.
Freedom of speech is priceless to me. So is the freedom of expres- sion of thoughts and beliefs as an expression of yourself, the free- dom of showing that you are different, the freedom of being the force motivating people around you, and the freedom of being motivated by the successes of others.
Our instruments of communication have changed, our ways of communication have changed, and, most important, the ownership of media has changed - because now we all own media.
At the very beginning, when the PR industry was invented, some 110 years ago, about 95 percent of the relations in politics and in busi- ness were hidden from the public - only the convenient information was made available, no more than 5 percent.
