Joshua Rogers Famous Quotes
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Smart brands never try to appeal to more than their audience group. Assuming you're audience is one of the segments that watches, it's your chance to galvanize this specific group, which is larger here than anywhere else, with a bold new idea that can re-magnetize the human/brand connection for a new year.
Reading books is a way for you to communicate with and learn from the best thinkers that are writing today and that have ever lived.
Creativity doesn't come from glancing quickly at your Twitter feed while in line at Starbucks. It comes from deep thought. It comes from voraciously reading books - long books that require focused attention. It comes from meaningful discourse with other intellectually curious people. It comes from listening and asking good questions.
The art of investing is not about figuring out what has already happened. It's about anticipating the futureand creating the future that others will read about in The Wall Street Journal.
I don't necessarily think there's a difference in terms of how the film industry and the ad industry view visual effects. If visual effects (or the lack thereof) are used as a tool to strengthen an idea, they're great. If they are meant to carry more of a load in the absence of a concept, they're a waste and a distraction.
In order to create something new, to invent a new product or idea, you need to anticipate where things are headed. That requires a mixture of certain habits of mind. You need to foster imagination, thoroughly understand the origins of past ideas, learn from others' mistakes, talk to lots of people about ideas and test your hypotheses against people both alive and dead.
