Jacques Bertin Famous Quotes
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A graphic is never an end in itself; it is a moment in the process of decision making.
In the visual arts, for example, the semiological approach to graphics provides a rigorous analysis of the visual means used by the artist. It defines the basic properties and laws governing the arts and suggests objective criteria for art criticism.
[Graphics] is a strict and simple system of signs, which anyone can learn to use and which leads to better understanding.
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