Frances Allen Famous Quotes
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You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.
Social media is that daily feed that reminds people that you exist and it has to be as transparent and true as everything else you do, or people will call you out on it.