Erik Qualman Famous Quotes
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Consumers are taking ownership of brands, and their referral power is priceless.
Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher ... the world.
Language is always evolving. It's difficult to read Shakespeare now because language has shifted. Similarly, kids these days can get to the point really quick in about 140 characters or less because of these new tools.
One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like.
The power of social media is it forces necessary change.
To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.
At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.
We don't have a choice on whether we DO social media, the question is how well we do it.
As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.
Lesson: Finishing first has many different reasons. Run your race.
Everybody's got the mindset that everything should be measurable.
A British Institute of Psychiatry study revealed that reading digital messages while performing another creative task decreases your IQ in the moment by 10 points. This decrease is the same as not sleeping for 36 hours - more than twice the impact of smoking marijuana.
Complaining is negative energy and the enemy of greatness.
It's about listening first, then selling.
Social Media isn't a fad, it's a fundamental shift in the way we communicate.
The ROI of social media is that your business will still exist in 5 years.
If pondering whether something is appropriate to post online, ask yourself: Would I tell this to a large group of people in-person? If the answer is "no" or "maybe not," do not post it.
Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.
However, today there is less hierarchy in the world due to technology.
People who do surf the Internet for fun at work - within a reasonable limit of less than 20 percent of their total time in the office - are more productive by about 9 percent than those who don't," according to Dr. Brent Coker, from the department of management and marketing at the University of Melbourne, Australia.
The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.
Pushing a company agenda on social media is like throwing water balloons at a porcupine.
In the future, we will all enjoy our 15 minutes of privacy." SCOTT MONTY, FORD
Folks want to be listened to, they want to be heard.
Best results are often achieved well before you need a job, by consistently networking so that when you find yourself job-hunting you have a large network to work with.
Privacy is dead. Reputations are dying.
Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.
would I be proud to wear my typed words on a t-shirt in public for the next hundred years?
