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From activism to socialising to starting new bands, 99% of everything that happens on MySpace is fun and positive. But with that many people, there's going to be a few bad apples, which presents challenges.
We saw a need to develop a community for artists to get their music out to the masses. With MySpace, when they went out on tour, they could actually tour nationally. The band might have 20,000 friends on their list and send out a bulletin saying, 'I'm going to be in Austin on Tuesday night. Come see our show.'
There's established gaming IP that's coming from console to mobile, which is interesting. Everything is converging a little bit toward mobile devices in the living room. On the casual side, the graphics and animation and game design and all of those variables are improving.
If you look at the evolution of games from console to Internet to mobile, and look at social networking from Web to mobile, everything is fragmenting.
Podcasting is not really that different from streaming music, which we've done for quite a long time. Having a traditional podcast that people subscribe to - the hype is ahead of the quality. Podcasting is essentially a download, and you run into copyright issues. What you're left with currently is podcast talk radio.
A lot of people have put their lives online and are using MySpace to manage their social lives.
Now, games have been democratized. Everyone plays games.