Psycholinguistics Quotes

So which guideline should a writer follow, "Avoid elegant variation" or "Don't use a word twice on one page"? Traditional style guides don't resolve the contradiction, but psycholinguistics can help. Wording should not be varied capriciously, because in general people assume that if someone uses two different words they're referring to two different things. And as we shall soon see, wording should never be varied when a writer is comparing or contrasting two things. But wording should be varied when an entity is referred to multiple times in quick succession and repeating the name would sound monotonous or would misleadingly suggest that a new actor had entered the scene. ~ Steven Pinker

All human behaviour, language, thoughts, feelings, actions, and consciousness emerge from this massively interconnected network of neurons. Each neuron is pretty dumb; it either fires in a certain situation or it doesn't, but out of this mass dumbness comes great cleverness. ~ Trevor Harley