Ipl Quotes

Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand - which is a lot of brand, brand-wise. ~ Gideon Haigh

Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'

Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand. ~ Gideon Haigh

Sambit Bal may be right that this is a scandal the IPL needed. It certainly brings fans face-to-face with the tangled reality of their amusement, based as it is on a self-seeking, self-perpetuating commercial oligarchy issued licenses to exploit cricket as they please. Whether the fans care is another matter: one of the reasons Indians have embraced economic liberalisation so fervently is a shoulder-shrugging resignation about the efficiency and integrity of their institutions. Given the choice between Lalit Modi, with his snappy suits and his soi-disant 'Indian People's League', and the BCCI, stuffed with grandstanding politicians and crony capitalists, where would your loyalties lie? ~ Gideon Haigh

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Chennai Super Kings will win the IPL. MS Dhoni's
Clever Captaincy is the reason behind Chennai
Super Kings' success in # IPL ! ~ Kevin Pietersen

I am not going to come back and play IPL. Have a few plans and may play a few matches here and there. ~ Sachin Tendulkar

Yes, you have to be brave enough to take steps that your heart is telling you to take. Because when I decided to go into cricket, not one person told me I was making the right move. At that time, nobody thought the IPL would become so big. I was nervous at that time, because suddenly I was in an uncomfortable spot. ~ Preity Zinta

IPL does not allow Pakistani players because they are dangerous. ~ Alastair Cook

India may be the soul of world cricket, but IPL is its commercial heart. Just as 'Who Wants to be a Millionaire' changed the ground rules for quiz shows by injecting a massive dose of money into the equation, IPL has changed the dynamics of the cricket economy. ~ Vikas Swarup

The IPL, involving the socialist principle of a salary cap and the protectionist mechanism of quotas, is not perhaps the best example of a market left flourishingly to its own devices and dynamics. ~ Gideon Haigh

We tried our best to buy Dhoni during IPL 1 but unfortunately failed to do so. ~ Vijay Mallya