W. Terry Whalin Quotes

Book buying studies have proven a reader has to hear about your book multiple times before they reach into their wallet and purchase a book. The number of exposures to your book is somewhere between six and twelve times before you collect a sale. A key part of your platform building process as an author is to give readers multiple exposures to your book and the availability.

As a book author, it's your responsibility to cast a vision for your book about the length and appearance before you pitch the idea to a publisher.

No book or magazine article is for "everyone" so know your audience, then target them with your writing.

You have the greatest passion for your book so you need to show that passion and create an email list and different ways to connect with your readers.

I've found most authors have the wrong mental picture of the process. Instead of a sprint, publishing is more like a marathon. Slow, steady and consistent action will get you your audience and success.

Much of publishing (and any business) is a matter of making the right connection with the right person at the right time at the right place. You can't make that connection working alone in your office at your computer or curled up with your legal pad writing your story.

The successful writers continue to learn and grow in their craft - and also to grow their audience or tribe or platform.

You have to consistently work at building your audience or platform.

Hook your editor with a strong opening sentence to bring attention to your writing.

Publishing in magazine is an under-used route for authors to reach readers. As a former magazine editor, I understand the power of reaching the audience…With one article, I have reached millions of people.

From my 25+ years in publishing, I've observed that selling books does not occur without the author taking action.