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If your organization has been in operation any length of time, you have a brand. The question is whether your current brand helps or hinders your mission. Do you know how you are being perceived by your community? It does not matter how good a job you are actually doing if the public's perception does not reflect such knowledge, which is why it is critical that a nonprofit stay in tune with how people outside of its organization view it. Here are some suggestions to help you assess your current public image.
