Strunk Jr., William Quotes

Vigorous writing is concise.

A careful and honest writer does not need to worry about style. As you become proficient in the use of language, your style will emerge, because you yourself will emerge, and when this happens you will find it increasingly easy to breakthrough the barriers that separate you from other minds, other hearts - which is, of course, the purpose of writing, as well as its principal reward.

Form the possessive singular of nouns by adding 's. Follow this rule whatever the final consonant. Thus write: Charles's friend, Burns's poems, the witch's malice. ... The pronomial possessives hers, its, theirs, yours, and ours have no apostrophe. Indefinite pronouns, however, use the apostrophe to show possession: one's rights, somebody else's umbrella. A common error is to write it's for its, or vice versa. The first is a contraction, meaning "it is". The second is a possessive. It's a wise dog that scratches its own fleas.