Scott Bedbury Famous Quotes
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Advertising, if it is any good, should help to confirm what already is, not what should be.
Branding is everything - and I mean everything.
For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can't entirely control a brand. At best you can only guide and influence it.
