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Anyone own a disease? I was also startled at the level of hypocrisy. How can a leading make up company not sign onto the "Campaign for Safe Cosmetics" and at the same time promote itself as leading the fight against breast cancer?
The pink campaign has also served to "normalize" and depoliticize the disease and that makes it less threatening for a LOT of companies to jump onboard and claim breast cancer as their cause.
When you have giant corporations that give you a one track message of "finding a cure" or of "hope" it can give the public a false sense that someone is looking after their health interest and some cases even managing their health.
