Ralph Caplan Famous Quotes
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All our media are given over to things that are better left unsaid.
... no industrial designer worth his salt, or our attention, has been trained to work exclusively on any particular product, unless by accident. What he has been trained to do is practice a process called design, a process that includes esthetic choices but does not consist only of them.
Attention must be paid' is the cardinal rule of design discipline, for the designer is above all someone who pays attention to the situation at hand.
Thinking about design is hard, but not thinking about it can be disastrous.
If more designers had bad backs, we would have more good chairs.
Nothing is more to the point than a good digression.
Designers shouldn't design for museums any more than mummies should die for them.
One of hallmarks of a creative person is the ability to tolerate ambiguity, dissonance, inconsistency, things out of place. But one of the rules of a well-run corporation is that surprise is to be minimized. Yet if this rule were applied to the creative process, nothing worth reading would get written, nothing worth seeing would get painted, nothing worth living with and using would ever get designed.
