Philip Di Lemme Famous Quotes
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In their simplicity and directness [neon signage is] a kind of urban iconography with which we can identify on many levels. - Rudi Stern
For a brief period of time the American electric-sign industry looked beyond its most immediate market and collaborated with store designers and architects in creating a style which became known as 'stream-line.' Later it became known as 'American Déco.' Whatever it was called or will be called in the future, it represents in terms of neon a thrust away from isolated signage toward an area of architectural ornamentation in which signage is but one element in an overall plan. - Rudi Stern
