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Fair Trade is a market-based, entrepreneurial response to business as usual: it helps third-word farmers developing direct market access as well as the organizational and management capacity to add value to their products and take them directly to the global market. Direct trade, a fair price, access to capital and local capacity-building, which are the core strategies of this model, have been successfully building farmers' incomes and self-reliance for more than 50 years.
Fair Trade is all about improving lives, but we don't do that through charity - there is no hand out in the Fair Trade movement. People are solving their own problems through Fair Trade.
