Naoto Fukasawa Famous Quotes
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Design needs to be plugged into human behavior. Design dissolves in behavior.
Design is expected to provide something "new" or "beautiful" or "special". When we look at the things around us with such a mindset, those things outside "design" are viewed as being "normal" or "ugly" in contrast.
We designers have been working to stimulate people's souls and minds.
The best designs are those that dissolve into behavior.
People shouldn't really have to think about an object when they are using it. Not having to think about it makes the relationship between a person and an object run more smoothly.
I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.
Great design is a multi-layered relationship between human life and its environment.
