Nancy R. Lee Famous Quotes
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AUDIENCE ORIENTATION: Social marketers view their audience as decision-makers with choices, rather than students to be educated, or incorrigibles to be regulated. Social Marketing begins with a bottom-up versus a top-down perspective, and therefore rejects the paternalist notion that "experts know what is best and will tell people how to behave for their own good" in favor of an audience-centered approach which seeks to understand what people want and provide them support in acquiring it.
