Morris Hite Famous Quotes
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Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Advertising moves people toward goods; merchandising moves goods toward people.
The ultimate test of a finished account executive is his ability to write a sound marketing plan.
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
If you have a good selling idea, your secretary can write your ad for you.
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
