Mark Schaefer Famous Quotes
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We are on the cusp of a marketing revolution. And it's being led by YOU.
You can't keep putting the same stuff on all these channels, or it's going to get annoying. We need to aim for 'distinctive ubiquity,' so we need to be everywhere but we need to continue to surprise and delight our customers in a relevant and consistent way wherever they are.
Power doesn't come from CONTENT, power comes from content that MOVES.
Content has no economic value unless it's shared and it's acted on.
You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media
If you create great content, huzzah. But if it doesn't move anywhere, you're not succeeding.
