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Meme A term introduced by the biologist Richard Dawkins in his 1976 book The Selfish Gene. Dawkins defined memes as small cultural units of transmission, analogous to genes, which are spread from person to person by copying or imitation. Examples of memes in his pioneering essay include cultural artifacts such as melodies, catchphrases, and clothing fashions, as well as abstract beliefs. Like genes, memes are defined as replicators that undergo variation, competition, selection, and retention. At any given moment, many memes are competing for the attention of hosts; however, only memes suited to their sociocultural environment spread successfully, while others become extinct.
