Leon Festinger Famous Quotes
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People most strenuously seek to evaluate performance by comparing themselves to others, not by using absolute standards.
When dissonance is present, in addition to trying to reduce it, the person will actively avoid situations and information which would likely increase the dissonance.
A MAN WITH A CONVICTION is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures and he questions your sources. Appeal to logic and he fails to see your point.
