Laura Fitton Famous Quotes
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Ask what you can do for influencers, not what influencers can do for you - develop relationships!
Effective results come from knowing what's in it for them. What's your community there for and how you can nurture it?
You earn influence by giving value and attention to other people. BE USEFUL!
Relationships matter above all, and that you build relationships by making yourself useful, not annoying. The PR practitioner should focus on providing helpful service to the journalist whenever possible. Help them source good story ideas, provide sources with intelligent contributions to make, thank them for their time and attention.
Helpful is the new viral.
A word to the wise: one, possibly two hashtags is usually plenty. Don't give in to the temptation to pack your Tweets full of hashtags, because all the hyperlinks and # signs get messy in bulk.
