Jef I. Richards Famous Quotes
Reading Jef I. Richards quotes, download and share images of famous quotes by Jef I. Richards. Righ click to see or save pictures of Jef I. Richards quotes that you can use as your wallpaper for free.
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Commercial speech is like obscenity ... we can't seem to define it, but we know it when we see it.
Creativity is an advertising agency's most valuable asset, because it is the rarest.
Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.
In advertising, sex sells. But only if you're selling sex.
Advertising is speech. It's regulated because it's often effective speech.
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
