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Once sufficient concentration and merging have taken place, the winners hope to be free to establish a more orderly form of competition between themselves, one where they create differential advantages for their stores, so that 'their shoppers' no longer see one store as substitutable for any other.
While much has changed over time in the relationship between retailers and manufacturers, one thing that has not changed is that they are very different kinds of businesses. They are structured differently, operate differently and are financed differently, all of which are at the root of much of the tension that exists between the two. In