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This thrilled Zuckerberg, whose primary measure of the service's success was how often users returned.
But like the best empire builders, he was both very determined and very skeptical. It's like [former Intel CEO] Andy Grove says, 'only the paranoid survive.
In Friendster's wake, a throng of social networking sites blossomed in San Francisco attempting to duplicate its appeal. Each tackled the idea of connecting people in a slightly different way. One was Tickle, a service which, on observing Friendster's broad-based appeal, altered its own service, which had previously been based on self-administered quizzes and tests. Two of the other new social sites - LinkedIn and Tribe.net - were founded by friends of Abrams.
Cohler advertised for summer interns, then sometimes told promising applicants when they came for an interview that Thefacebook was only hiring full-timers.
Facebook also has a fundamental characteristic that has proven key to its appeal in country after country - you only see friends there.
