Alexander Osterwalder Famous Quotes
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The same products, services or technologies can fail or succeed depending on the business model you choose. Exploring the possibilities is critical to finding a successful business model. Settling on first ideas risks the possibility of missing potential that can only be discovered by prototyping and testing different alternatives.
You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products.
Great entrepreneurs are often great listeners and they can spot patterns and pick up on small details in customer stories.
Once you understand business models you can then start prototyping business models just like you prototype products.
it's amazing how many professional possibilities appear when you use value and purpose - rather than skills - as starting point for reinventing your career
