Advertising Business Quotes

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence. ~ Brian E. Boyd Sr.

We see Google experimenting in so many places outside of its core search and advertising business, whether that's bringing broadband Internet to the world or funding an entirely separate company to pursue solutions to disease and mortality. Amazon's one of the few other companies that thinks as big as Google does. ~ Brad Stone

A principle isn't a principle until it costs you something. ~ William Bernbach

Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising. ~ David Ogilvy

[Commercial radio] is owned by one or two corporations now, and they're not in the music business. They're in the advertising business ... So let's not kid ourselves. If you want to hear music, go buy a guitar. ~ Elvis Costello

I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas ~ David Ogilvy

I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity. ~ Julie Christie

I came into the advertising business in 1952, at the age of sixteen, as a delivery boy for a stuffy, old-line advertising agency named Ruthruff and Ryan, which could have served as the setting for the 'Mad Men' television series without moving a desk. ~ Jerry Della Femina

Advertising is the greatest art form of the 20th century. ~ Marshall McLuhan

advertising produces familiarity which produces sales ~ Paul Cookson

Keep the momentum while you are moving to guarantee additional motion and momentum. ~ Loren Weisman

Advertising is the principal reason why the business man has come to inherit the earth. ~ James Randolph Adams

Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs recalled. " It was about creativity." It was directed not only at potential customers, but also at Apple's own employees: " We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign. ~ Walter Isaacson

My mum is very political - left wing - and my dad was in the advertising business. They were both from the East Coast: Boston and New York City, respectively. ~ Joan Cusack

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start. ~ Brian E. Boyd Sr.

Advertising - A judicious mixture of flattery and threats. ~ Stephen Leacock

Modern man receives a large part of his knowledge and general education by way of pictorial impressions, illustrations, photographs, films. Daily newspapers bring more pictures from year to year. In addition, the advertising business operates with optical signals as well as representations. Exhibitions and museums are indeed offspring of this visual hustle. ~ Otto Neurath

When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this and that on top. ~ John Battelle

We knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising. ~ Kathryn Minshew

As for the public, the PR man, like the advertising expert and others who deal with people in the lump, including a number of would-be-statesmen and redeemers-at-large, conceive of that body as composed of non-ideographic units which are to be regarded not as ourselves but as, ultimately, gadgets of electrochemical circuitry operated by a push-button system of remote control. In fact, in dealing with the public in a purely technological society, the very notion of self is bypassed by various appeals to an undifferentiated unconscious, such appeals often having little or no relation to the vendible object or idea; in this connection history gives us to contemplate the fact that the psychologist J.B. Watson, the founder of American behaviorism, wound up in the advertising business. So history may become parable. ~ Robert Penn Warren

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity. ~ Brian E. Boyd Sr.

There is no such thing as bad publicity except your own obituary. ~ Brendan Behan

There are really very few economies of scale in centralising or standardising advertising. ~ Stephen King

A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it's the most ridiculous concept. ~ Mark Zuckerberg

There's no such thing as bad publicity, ~ P.T. Barnum

It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising. ~ Calvin Coolidge

Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising. ~ Marc Ostrofsky

The best ideas come as jokes. Make your thinking as funny as possible. ~ David Ogilvy

As one might gather from a painting of him scowling in a tall stovepipe hat, Day saw himself as a businessman, not a journalist. 'He needed a newspaper not to reform, not to arouse, but to push the printing business of Benjamin H. Day.'
Day's idea was to try selling a paper for a penny - the going price for many everyday items, like soap or brushes. At that price, he felt sure he could capture a much larger audience than his 6-cent rivals. But what made the prospect risky, potentially even suicidal, was that Day would then be selling his paper at a loss. What day was contemplating was a break with the traditional strategy for making profit: selling at a price higher than the cost of production. He would instead rely on a different but historically significant business model: reselling the attention of his audience, or advertising. What Day understood-more firmly, more clearly than anyone before him-was that while his readers may have thought themselves his customers, they were in fact his product. ~ Tim Wu

I'd never assume an audience was anything but totally receptive and perfect. Seriously, it seems to me that's the only circumstance you can work under. Otherwise, speaking for myself, you may as well be in the advertising business. ~ Tom Verlaine

There is no sincere stupidity that doesn't create, eventually, its own rationale, conduct, operating procedures, its own critical formulae whereby it may be, in all seriousness, discussed: witness the advertising business. Witness the best-seller list. Areas of idiocy within which various degrees of the spurious are compared. ~ Gilbert Sorrentino

In advertising, not to be different is virtual suicide. ~ Thornton Wilder

Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does. ~ Steuart Henderson Britt

It's a funny line when you're walking - the creativity, the subjectivity versus the objectivity, creativity versus the business, and recognizing that you are in the music business, so there are certain things that you have to acquiesce to on the business side and certain creative decisions that you have to make for the purposes of serving the business side of it. ~ Lupe Fiasco

Applied good taste is a mark of good citizenship. Ugliness is a from of anarchy.. ugly cities, ugly advertising, ugly lives produce bad citizens. ~ Lester Beall

She isn't simply unafraid of a good fight, she lives for it, and will often actively go looking for a fight. This is what differentiates your run-of-the-mill fighter from a crusader. The Warrior Princess Submissive is no shrinking violet. She is that dyed-in-the-wool Republican who attends the Democratic National Convention wearing a Rand Paul t-shirt. She is the African-American woman who invites herself to a Ku Klux Klan rally without a hood... and hands out business cards to everyone there. She is the woman who invites the Jehovah's Witnesses into her home and feeds them dinner, just for the opportunity to defend Christmas - even though she may be a Pagan.
When the other girls in high school or college were trying out for the pep squad or cheerleading, she set her sights on the debate team. While her friends agonize over how to "fit in" socially, she is war gaming ideas on how to change society to fit her ideals and principles. Are you someone she considers to be immoral or evil? Run. She will eviscerate you. ~ Michael Makai

People might think writing is a hard business, but it's nowhere near acting. ~ Kate Morton

If you don't have money it is because you are in some kind of confusion. ~ Meir Ezra

My job is to find great ideas, exaggerate them, and spread them like hell around the business with the speed of light ... And to put resources in to support them. Keep finding ideas. That's the job of just about all of our CEOs. ~ Jack Welch

The business of a Political Economist is neither to recommend nor to dissuade, but to state general principles, which it is fatal to neglect, but neither advisable, nor perhaps practicable, to use as the sole, or even the principal, guides in the actual conduct of affairs. ~ Nassau William Senior

The strategy we've adopted precludes our following standard diversification dogma. Many pundits would therefore say the strategy must be riskier than that employed by more conventional investors. We disagree. We believe that a policy of portfolio concentration may well decrease risk if it raises, as it should, both the intensity with which an investor thinks about a business and the comfort-level he must feel with its economic characteristics before buying into it. ~ Warren Buffett

Thermostats are made by very large companies with no incentive to innovate. Their customers are contractors or HVAC wholesalers, not consumers. So why spend to make them better? It's a good business. ~ Tony Fadell

I don't think anybody came into the movie business to be unoriginal and plagiarising and not having an original idea in their brain. ~ Jeremy Thomas

I was lucky. I always had really great friends in my personal life, people always just knew who I was. It wasn't until I was in show business where that sort of changed or shifted at first. I have always had a great support network. I have had a lot of really wonderful, close friends. ~ Margaret Cho

The ability to go from one failure to another without loss of enthusiasm is the ultimate foundation of success and strength. ~ Tanya Masse

The game of speculation is the most uniformly fascinating game in the world. But it is not a game for the stupid, the mentally lazy, the person of inferior emotional balance, or the get-rich-quick adventurer. They will die poor. ~ Jesse Lauriston Livermore

Dear London, British fashion is a serious business. The British fashion industry is worth £21bn to the U.K. economy and employs 819,000 people across the country. With your help, we would like to see these numbers rise for the good of our industry, our talented designers, and our reputation worldwide. ~ Natalie Massenet

The business of politics, which essentially meant screwing others before they got around to screwing you. ~ David Baldacci

Economists get very uncomfortable when you talk about virtue and vice. It doesn't lend itself to a lot of columns with numbers. But I would argue that there are big virtue effects in economics. I would say that the spreading of double-entry bookkeeping by the Monk, Fra Luce de Pacioli, was a big virtue effect in economics. It made business more controllable, and it made it more honest. ~ Charlie Munger

You know, when I sit in meetings and things are very tense and people take things extremely seriously and they invest a lot of their ego, I sometimes think to myself, 'Come on, you know, there's life and there's death and there is love.' And all of that ego business is nonsense compared to that. ~ Christine Lagarde

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise. ~ Morris Hite

All art is a kind of exploring. To discover and reveal is the way every artist sets about his business. ~ Robert J. Flaherty

I had always felt that I was an observer, never a participant; that I was watching from behind a thick glass wall as people went about the business of living
and did it with such ease, with a skill that they took for granted and that I had never known. ~ Tana French

Oh . . . I'd been getting pretty sick of the office. It made me feel dead inside. Finally, the week-ends weren't long enough to get it out of my system. I couldn't read poetry or listen to music. It was like being constipated. Well, I got a holiday and went to Kent for a week's hiking. And for the first two days I felt nothing at all, just a sort of deadness inside. And one day I went into a pub in a place called Marden and had a couple of pints. And as I came out, a sort of bubble seemed to burst inside me, and I started feeling things again. And I suddenly felt an overwhelming hatred for cities and offices and people and everything that calls itself civilisation . . . .

"Then I got an idea. I sat down at the side of the road and thought about it. I'd read somewhere that the Manichees thought the world was created by evil. Well, it suddenly seemed to me that the forces behind the world weren't either good or evil, but something quite incomprehensible to human beings. And the only thing they want is movement, everlasting movement. That's the way I saw it suddenly. Human beings want peace, and they build their civilisations and make their laws to get peace. But the forces behind the world don't want peace. So they send down ertain men whose business is to keep the world in a turmoil - the Napoleons, Hitlers, Genghis Khans. And I called these men the Enemies, with a capital E. And I thought I belong among the Enemies - that's why I detest this bloody civilisation. A ~ Colin Wilson

I believe a business can contribute to society by growing and making money and paying more taxes. That's how we contribute to society. ~ Anonymous

Our main business is not to see what lies dimly at a distance, but to do what lies clearly at hand. ~ Dale Carnegie

You can never say all the tricks have been done. Someone always shows you something you didn't know. Every year you think, 'Gee, I didn't think you could do that'. ~ Landon Curt Noll

Thus, experience has ever shown, that education, as well as religion, aristocracy, as well as democracy and monarchy, are, singly, totally inadequate to the business of restraining the passions of men, of preserving a steady government, and protecting the lives, liberties, and properties of the people ... Religion, superstition, oaths, education, laws, all give way before passions, interest, and power, which can be resisted only by passions, interest, and power. ~ John Adams

In many countries, laws still work to women's disadvantage - for example, by requiring married women to obtain their husbands' permission to register a business, own property, or work. ~ Sri Mulyani Indrawati

It is a mistake always to contemplate the good and ignore the evil, because by making people neglectful it lets in disaster.
There is a dangerous optimism of ignorance and indifference. ~ Helen Keller

My father ran London Films. He made films like 'The Red Shoes,' 'The Third Man.' And he had had a long career in the film business, which was bifurcated with a career in intelligence. He had to deal with gangsters, and sometimes he would take me with him. Also, I went to school with their children. ~ Mark Helprin

We can also take personal initiative to reduce the depressive, isolating effects of a materialist mindset by avoiding its stimulants -- most obviously, advertising. One method: "Watch less TV. ~ Anonymous

When a company or an individual compromises one time, whether it's on price or principle, the next compromise is right around the corner. ~ Zig Ziglar

Maybe I'm a dreamer, but I think the ordinary guy has just as much right to say 'This is a good song' as somebody who is in the music business. ~ Kenny G

Love.
That was the piece that had been missing, way before Prague. That was that piece that had been missing in her life until Will came and made her feel it, for their work together and for the beauty and also for him, though it was hard sometimes to separate those things. Maybe she didn`t love Will like she thought. Or couldn't in this moment.
But what they'd done together, what had been open by becoming so close, she could still love that. She could love their conversations and their hours at the piano and the results of their work. She could even love the way it hurt right now, because when was the last time she gave her whole heart to something?
That, all of it, belonged to her. She didn't have to let Will take it away, the way she'd let her grandfather, the business, herself, take her love for music. ~ Sara Zarr

I think early on I knew what I was going to do and it was based a lot on familiarity but it was also because I didn't have a lot of skills. There was nothing I wanted t be. I didn't want to be a doctor. I wanted to be in show business. ~ Christopher Walken

God is still in the miracle working business. He's still the same God yesterday, today and forevermore. ~ Prophetess Dina Rolle

A company is known by the people it keeps. ~ Will Rogers

Politeness and civility are the best capital ever invested in business. Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly. The truth is, the more kind and liberal a man is, the more generous will be the patronage bestowed upon him. ~ P.T. Barnum

The income tax was devised to give lawyers and certified public accountants business. Few persons can make head, tail, or middle out of it. Einstein admitted he couldn't. ~ W.C. Fields

Does not the Old Testament promise that God will prosper His people? Indeed! God increases our yield so that by giving we can prove that our yield is not our god. God does not prosper a man's business so he can move from a Ford to a Cadillac. God prospers a business so that thousands of unreached peoples can be reached with the gospel. ~ John Piper

Five minutes later, the girls stood at the open kitchen door, blinking in the brilliant overcast light. The smell of lilacs, roses, sweet peas, and honeysuckle mixed with the scent of crisp late summer leaves. None of them had been in the gradens for nine months, and the bright saturated greens, reds, and violets overwhelmed them. It reminded Azalea of Mother, beautiful and bright, thick with scents and excitement. And the King-he was like the palace behind them, all straights and grays, stiff and symmetrical and orderly.
"It's really allowed?" said Flora, her eyes alight at the colors.
"Allowed allowed?" said Goldenrod.
"For the last time," said the King, pushing them gently out the kitchen door and onto the path. "It is Royal Business! Go On. Get some color in your cheeks. ~ Heather Dixon

A genuinely humble attitude is one of the greatest skills in business. Because it compels us to LISTEN and LEARN. ~ Adam Rifkin

Virtually every problem that would show up in your business can be traced back to communications; somebody didn't talk to somebody about something. ~ David Allen

People will set a New Year's resolution: "I'm gonna get in shape this year." But they don't set a parameter for how they're gonna measure it. Or if they do measure it, they wait until the first day of the next year. You'd never run a business that way. Document your progress. ~ Jack LaLanne

As a kid, I saw that Dad lost a lot of money in casinos, and I didn't understand that. I thought this must be a great business. At the same time, I saw when I was with him - and I was with him a lot of the time - that this was a really cool business, and it was fun and glamorous. ~ James Packer

One of the things that I realize is that if you look at big business, I mean, they - and what they fund and what they do, they don't really - they don't fund the small non-profit community-based organizations that really are out there on the front lines helping people. They fund the big philanthropies. They're safe. ~ Rick Santorum

Jack laughed at my attempts to avoid being felt up by a mythical beast. "Apparently you're a virgin."
"Shut up!Like that's any of your business!"
He shrugged,the motion less effective upside down."Unicorns love maidens. Haven't you done any research at all?"
"What,you have?"
He flipped off the branch,startling the unicorn so badly it bolted from the meadow. Thank heavens. ~ Kiersten White

There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there. ~ Tim Cook

Facts are irrelevant. What matters is what the consumer believes. ~ Seth Godin

Men live by production, but the State lives by appropriation. While the haves and the have-nots struggle over the division of existing wealth, it is the business of the State to improve itself at the expense of both; it picks up the marbles while the boys are fighting. That has been the story of men in organized society since the beginning. That this lesson of history should have escaped the reformers of the nineteenth century, when the habit of freedom was still strong in America, can be easily understood; what is not easily explained is the acceptance of the doctrine of benevolent government in our day, when all the evidence to the contrary is before our eyes. ~ Frank Chodorov