Theodore Levitt Famous Quotes
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Creative people tend to pass the responsibility for getting down to brass tacks to others.
Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".
Ideas are useless unless used.
Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.
A product is not a product unless it sells. Otherwise it is merely a museum piece.
An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill
A consistently highly creative person is generally irresponsible.
A powerful force drives the world toward a converging commonality, and that force is technology. ... Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.
The true purpose of a business is to create and keep a customer, not to make you money.
Creativity is thinking up new things. Innovation is doing new things.
The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.
Sustained success is largely a matter of focusing regularly on the right things and making a lot of uncelebrated little improvements every day.
Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.
Kodak sells film, but they don't advertise film; they advertise memories.
Anything in excess is a poison.
Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
All organizations are hierarchical. At each level people serve under those above them. An organization is therefore a structured institution. If it is not structured, it is a mob. Mobs do not get things done, they destroy things.
Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.
