Roy H. Williams Quotes

According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.

Words are mere shadows cast by ideas. But the ideas they represent are real.

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.

LOTTERY TICKET: a voluntary tax paid by people who are extremely bad at math.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.

Strings of gravity vibrate at a different frequency than strings of light.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

A visual image is a simple thing, a picture that enters the eyes.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.

People don't trade money for things when they value their money more highly than they value the things.

Numerals are images of amounts. But the amounts they represent are real.

Guard the secret theater of your heart.
See nothing there that you do not want to see happen in reality.

Sad is the man who has no place to put his faith other than
in himself.

Lives, like money, are spent. What are you buying with yours?

A good story often increases the salability of an item without increasing its actual value.

Live and "love to be fascinated.

It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

Take your inspiration from wherever you find it, no matter how ridiculous.

Small thoughts fit easily into a closed mind, but big thoughts require an open one.

A visual image in the hand of an artist is merely a tool to trigger a mental image.

67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.

The salability of an item can often be improved while the value itself remains unchanged.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

Contrary to popular belief, Americans don't hate advertising.

The fate of your company is in the hands of your people. Train them well.

The risk of insult is the price of clarity.

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation ... as music.

Any investment in sales training is an investment in your own gross profits.

Follow a trail of bold mistakes and at the end of them you will find a genius.

Opportunity never knocks. It hangs thick in the air all around you.
You breathe it unthinking, and
dissipate it with your sighs.

Writing good ads is easy when you have something to say.

Knowing and doing are entirely different things.

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

The best ads are about the customer and how the product will change his life.

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that's worth more to you than your fear.

Embarrassment, or the risk of it, accompanies all your important choices.