Renzo Rosso Famous Quotes
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We are combining elements like tuxedos and workwear, for contrast; some looks also are based on 30s-era inspirations.
In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks, regardless of the economy.
Sometimes you don't have the time to prepare yourself for looking good in front of the mirror with what you're wearing. And then when you go to work or go out, you don't like it. I spend a lot of time preparing.
Musicians of any era - whether it be The Beatles, the Rolling Stones, Rage Against the Machine, or, of course, Madonna - will inspire fashion. And we, in turn, will inspire them.
Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.
I want to take time for myself, because all my life is ta-ta-ta-ta. So I don't want nothing special, just to breathe. I'd like to work maybe a half day and then take my bicycle and go by the riverside.
We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.
We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.
It's playing with the idea of what musicians wear when they play live, especially focusing on the evolution of what a musician wears when they first start their career, when they are young and wild, to how they dress when they become famous and more polished.
Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.
We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it.
I am continually influenced by the feeling that music culture captured in the late 60s - for my generation, it was a time to rebel, against our parents, against everything.
Diesel is the only example of a casualwear or sportswear company that became a luxury brand.
