Josh Kaufman Quotes

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As much as I enjoyed yoga courses, it was hard to make time for them. Generally speaking, my work arrangements were flexible, so it was mostly a psychological problem: it was hard to convince myself it was acceptable to go twist my body into knots for two hours when there was work to be done.
Josh Kaufman Quotes: As much as I enjoyed
Objections #4 and #5 ("I can wait" / "it's too difficult") are best addressed via Education-Based Selling. Often, your prospects haven't fully realized they have a problem, particularly in the case of Absence Blindness (discussed later). If the business doesn't realize it's losing $10 million in the first place, it's difficult to convince them that you can help. The best way to get around this is to focus your early sales efforts on making your customers smarter by teaching them what you know about their business, then helping them Visualize what their involvement would look like if they decide to proceed.
Josh Kaufman Quotes: Objections #4 and #5 (
A good salesman, as the old (and politically incorrect) saying goes, can sell a refrigerator to an Eskimo. It's a cliché, but there's some truth to it: Inuit who live above the Arctic Circle use insulated refrigerators to keep their food from freezing in subzero temperatures
Josh Kaufman Quotes: A good salesman, as the
By choosing to innovate instead of compete, Apple successfully captured a leadership share of a very competitive market.
Josh Kaufman Quotes: By choosing to innovate instead
By making offers Modular, the business can create and improve each offer in isolation, then mix and match offers as necessary to better serve their customers. It's like playing with LEGOS: once you have a set of pieces to work with, you can put them together in all sorts of interesting ways.
Josh Kaufman Quotes: By making offers Modular, the
If you want to succeed in business in any capacity - employee, manager, or owner - you must have a solid, comprehensive understanding of what business principles actually are and how they actually work.
Josh Kaufman Quotes: If you want to succeed
The trouble comes when we confuse learning with skill acquisition. If you want to acquire a new skill, you must practice it in context. Learning enhances practice, but it doesn't replace it. If performance matters, learning alone is never enough.
Josh Kaufman Quotes: The trouble comes when we
The quickest and easiest way to screw up your life is to take on too much debt.
Josh Kaufman Quotes: The quickest and easiest way
Every time your customers purchase from you, they're deciding that they value what you have to offer more than they value anything else their money could buy at that moment.
Josh Kaufman Quotes: Every time your customers purchase
The zealous display the strength of their belief, while the judicious show the grounds of it. - WILLIAM SHENSTONE, EIGHTEENTH-CENTURY POET AND LANDSCAPE DESIGNER
Josh Kaufman Quotes: The zealous display the strength
If you want an audience, start a fight. - IRISH PROVERB
Josh Kaufman Quotes: If you want an audience,
You can't make positive discoveries that make your life better if you never try anything new.
Josh Kaufman Quotes: You can't make positive discoveries
Email is 20-30 times more effective in generating a purchase than any other tool.
Josh Kaufman Quotes: Email is 20-30 times more
When you're feeling lost, take heart. It's just your brain gathering the information it needs to make good decisions.
Josh Kaufman Quotes: When you're feeling lost, take
If you rely on finding time to do something, it will never be done. If you want to find time, you must make time.
Josh Kaufman Quotes: If you rely on finding
At the core, all successful businesses sell some combination of money, status, power, love, knowledge, protection, pleasure, and excitement. The more clearly you articulate how your product satisfies one or more of these drives, the more attractive your offer will become.
Josh Kaufman Quotes: At the core, all successful
Business is essentially applied rationality:
a systematic process of thinking that produces a real-world result. Instead of mortgaging your life to go to business school, it's possible to dramatically increase your knowledge of business on your own time and with little cost - without setting foot inside a classroom.
Josh Kaufman Quotes: Business is essentially applied rationality:
Retired general Colin Powell famously advocates collecting half of the information available, then making a decision, even though your information is clearly incomplete.
Josh Kaufman Quotes: Retired general Colin Powell famously
Pick three key attributes or features, get those things very, very right, and then forget about everything else ... By focusing on only a few core features in the first version, you are forced to find the true essence and value of the product. - PAUL BUCHHEIT, CREATOR OF GMAIL AND GOOGLE ADSENSE
Josh Kaufman Quotes: Pick three key attributes or
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