Josh Kaufman Famous Quotes
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As much as I enjoyed yoga courses, it was hard to make time for them. Generally speaking, my work arrangements were flexible, so it was mostly a psychological problem: it was hard to convince myself it was acceptable to go twist my body into knots for two hours when there was work to be done.
Objections #4 and #5 ("I can wait" / "it's too difficult") are best addressed via Education-Based Selling. Often, your prospects haven't fully realized they have a problem, particularly in the case of Absence Blindness (discussed later). If the business doesn't realize it's losing $10 million in the first place, it's difficult to convince them that you can help. The best way to get around this is to focus your early sales efforts on making your customers smarter by teaching them what you know about their business, then helping them Visualize what their involvement would look like if they decide to proceed.
A good salesman, as the old (and politically incorrect) saying goes, can sell a refrigerator to an Eskimo. It's a cliché, but there's some truth to it: Inuit who live above the Arctic Circle use insulated refrigerators to keep their food from freezing in subzero temperatures
By choosing to innovate instead of compete, Apple successfully captured a leadership share of a very competitive market.
By making offers Modular, the business can create and improve each offer in isolation, then mix and match offers as necessary to better serve their customers. It's like playing with LEGOS: once you have a set of pieces to work with, you can put them together in all sorts of interesting ways.
If you want to succeed in business in any capacity - employee, manager, or owner - you must have a solid, comprehensive understanding of what business principles actually are and how they actually work.
The trouble comes when we confuse learning with skill acquisition. If you want to acquire a new skill, you must practice it in context. Learning enhances practice, but it doesn't replace it. If performance matters, learning alone is never enough.
The quickest and easiest way to screw up your life is to take on too much debt.
Every time your customers purchase from you, they're deciding that they value what you have to offer more than they value anything else their money could buy at that moment.
The zealous display the strength of their belief, while the judicious show the grounds of it. - WILLIAM SHENSTONE, EIGHTEENTH-CENTURY POET AND LANDSCAPE DESIGNER
If you want an audience, start a fight. - IRISH PROVERB
You can't make positive discoveries that make your life better if you never try anything new.
Email is 20-30 times more effective in generating a purchase than any other tool.
When you're feeling lost, take heart. It's just your brain gathering the information it needs to make good decisions.
If you rely on finding time to do something, it will never be done. If you want to find time, you must make time.
At the core, all successful businesses sell some combination of money, status, power, love, knowledge, protection, pleasure, and excitement. The more clearly you articulate how your product satisfies one or more of these drives, the more attractive your offer will become.
Business is essentially applied rationality:
a systematic process of thinking that produces a real-world result. Instead of mortgaging your life to go to business school, it's possible to dramatically increase your knowledge of business on your own time and with little cost - without setting foot inside a classroom.
Retired general Colin Powell famously advocates collecting half of the information available, then making a decision, even though your information is clearly incomplete.
Pick three key attributes or features, get those things very, very right, and then forget about everything else ... By focusing on only a few core features in the first version, you are forced to find the true essence and value of the product. - PAUL BUCHHEIT, CREATOR OF GMAIL AND GOOGLE ADSENSE