Donald Norman Quotes

If you think the products don't match what you want from a product, don't buy it.

User-centered design means working with your users all throughout the project.

Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.

I believe that robots should only have faces if they truly need them.

In my opinion, no single design is apt to be optimal for everyone.

Everyday people are not very good designers.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

As for all those mistakes I make - they are on purpose - to teach you how to deal with them.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

Readers always seem to think that the author has some control over the design of their books.

So what does a good teacher do? Create tension - but just the right amount.

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

To me, error analysis is the sweet spot for improvement.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.