Dave Logan Quotes

Agreement is shared intellectual understanding. Tribes are clusters of people, and people are complex and nonrational at times. If a tribe is united only by agreement, as soon as times change, agreement has to be reestablished.

Change the language in the tribe, and you have changed the tribe itself.

Alignment, to us, means bringing pieces into the same line - the same direction. The metaphor is that a magnet will make pieces of iron point toward it. Agreement is share intellectual understanding. Tribes are clusters of people, and people are complex and nonrational at times. If a tribe is united only by agreement, as soon as times change, agreement has to be reestablished. If people learn new ideas or see a problem from a new perspective, they no longer agree, so tribes based on agreement often discourage learning, questioning, and independent thought. Tribes based on alignment want to maximize each person's contribution, provided that they stay pointed in the same direction like magnetized iron filings.

It is literally true, Burke's groundbreaking arguments suggests, that if people change their words (or, more accurately, their words and their words' relationships to one another), they change their perception of reality. As they change their reality their behavior changes automatically. Instead of people using their words, they are used by their words, and this fact is unrecognized.

Know the values, current projects, and aspirations of each person in your tribe. Use Reid Hoffman's "theory of small gifts" to build your relationship with people in your tribe as preparation for triading. Form a triad by introducing two people to each other on the basis of current projects and shared values.

I asked my staff why they weren't doing anything differently, and then it became clear: because I wasn't doing anything differently. I was still the lone ranger.

The single most important takeaway from Stage Four is that Tribal Leaders follow the core values of the tribe no matter what the cost.